Design lead at Daimler Incubator
- Challenge
- Build a design practice that could support multiple mobility ventures, from early ideas to shipped products.
- My role
- Design lead across product work, team development, and design strategy.
- Outcome
- Introduced design critiques, cross-discipline collaboration, and shared processes to help the team grow.
Project details
Project details: LAB1886
From ideas to shipped products
At Daimler’s incubator, I split my time between hands-on product design and building the conditions for the team to do good work. Alongside projects, I hired and mentored designers and defined the team’s tools and processes.
Making design a shared practice
I introduced show-and-tell sessions for critique across projects and a presentation format to make design more visible within the company. Involving stakeholders early and improving tooling with other disciplines made collaboration part of the process, rather than a handoff at the end.
