Design Lead UI / UX &
Creative Direction

Designing experiences with a focus on usability

Design

— a toolkit of methods to explore and address user needs & problems.

Technology

— the constraints but also the material from which to build an exciting solution.

Product Thinking

— my approach of building products based on user needs & measured impact.

Solving problems is my passion

Hello — I’m Lukas

Design Lead & creative technologist

I love solving problems by combining technology with the aesthetics & human-centered psychology that is UI/UX design.

GitHub

2022 — now

Staff systems designer working on design tokens, components, tooling and Figma strategy for Primer.

Deutsche Telekom

2021 — 2022

Leading Scale — the Telekom design system, implementing a new multi-platform design system strategy including theming and working on the future of eCommerce at Deutsche Telekom.

Bertelsmann / RTL+

2020 — 2021

Invisioning the future digital media platform with a focus on personalised relevance. Building the RTL Design System from the ground up & leading the design team.

Daimler innovation lab

2017 — 2020

Building out major innovation topics for the future of mobility for Daimler AG. Helping the design team grow & develop.

Experience
LAB1886
2017 — 2020

Design lead at Daimler Incubator

Challenge
Design was often brought in after important product decisions had already been made. Limited collaboration with engineering also made it harder to find the best solutions.
My role
Leading product design, growing the team and making design a more important part of product development.
Outcome
Design became involved earlier in projects, helping shape product strategy around user needs and working more closely with engineering.
Black Falcon team overview displayed in a black smartphone frame
Race Scout — Connecting the racing community: Team profiles bring drivers, cars, and team information together, helping users explore the racing community.

Project details

Project details: LAB1886
Getting design involved earlier

I worked with leadership to give design a stronger voice in product decisions. We started challenging business-driven assumptions and bringing the user perspective into early discussions and workshops, helping teams focus on solving real problems rather than just executing ideas.

Working better together

I introduced early design reviews with engineers so we could discuss ideas, identify problems and find solutions together. Their technical knowledge and platform expertise helped shape our designs. For example, I introduced dedicated Android designs instead of simply adapting the iOS version.

I also hired and mentored designers, introduced cross-project design critiques and established shared practices to improve how the team worked together.

Get in touch
BOSCH
2015 — 2017

Bringing biking into the future

Challenge
Make fragmented eBike products easier to use without slowing down experienced riders.
My role
Led design direction, UX/UI, and the design system.
Outcome
30% more weekly recurring web logins and a 2-star increase in app-store ratings.
Bosch eBike

Project details

Project details: BOSCH
Improving the experience incrementally

Research showed that new and occasional users struggled with inconsistencies across Bosch’s digital eBike products. Rather than wait for a complete redesign, I built a design system that let us improve the experience one element at a time while supporting new features.

Testing before implementation

I prototyped changes and tested them with users before developer handoff. Those findings shaped the designs, helping us preserve familiar workflows for experienced riders while making the products more approachable for everyone else.

View case study
COPRA SYSTEMS
2014 — 2016

Rebranding digital patient management

Challenge
Modernize a healthcare software brand and product without alienating existing customers.
My role
Led creative direction, the brand refresh, UX/UI, and the design system.
Outcome
A relaunched brand and a shared design system, with faster development cycles and a more coherent product experience.
Copra Systems Corporate Identity & Website

Project details

Project details: COPRA SYSTEMS
Defining the brand together

I worked with Copra’s stakeholders to define the brand’s values and personality before refreshing the identity and website. The direction needed to communicate a modern, honest, and professional healthcare software company while remaining familiar to existing customers.

Connecting brand and product

I translated the new identity into a design system for the patient management software. Existing customers and potential clients described the refreshed brand as modern, friendly, reliable, and professional.

View case study
Figma workflow plugin
2020

Design Tokens

Challenge
Keep design tokens in sync without maintaining separate sources of truth in Figma and external tools.
My role
Conceived, designed, and built the open-source Figma plugin.
Outcome
A direct pipeline from Figma to platform-ready tokens, with JSON export and GitHub publishing.
Figma Design Token Plugin

Project details

Project details: Figma workflow plugin
Keeping Figma as the source

I built the Design Tokens plugin to export Figma styles and token elements as JSON. Teams can transform that file for web and mobile using Style Dictionary rather than specifying the same tokens in another tool.

Taking tokens into development

The plugin can publish directly to GitHub. A companion template transforms tokens with GitHub Actions so development teams can consume the token repository as a dependency. I documented the approach in building a better design token pipeline.

Open Project
Poster side project: run your day

Behance

After hours & side projects
Example dribbble shot: plant app

dribbble

Find more on dribbble
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Portfolio pdf

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